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Who We Are

The British Fashion Model Agents Association (previously the AMA) is the trade association of the UK fashion model industry. Founded in the 1970s, it includes the major UK fashion modelling agencies among its members.

BFMA members are employment agents and, as such, are regulated by The Conduct of Employment Agencies & Employment Businesses Regulations 2003, under the aegis of the Department for Business, Energy & Industrial Strategy, with whom the Association consults.

A copy of the Regulations is available on the DBEIS website.

In addition to the legal framework, all BFMA members adhere to a strict set of criteria which governs their business activities, this includes the BFMA Code of Conduct, the Terms & Conditions of Booking and the Best Practice Guide for both model agencies and industry, drawn up by the British Fashion Council, in consultation with the BFMA.